Semi-annual data analysis and third quarter planning meeting of the marketing center
2023-08-09On August 4, our company held the "semi-annual marketing data analysis and third quarter planning meeting". The general manager of the company, as well as the heads of manufacturing, procurement, R&D, quality, information and other related centers, department managers, and product line managers attended the meeting, which was presided over by Mr. Chen, the marketing center.
The purpose of this meeting is to summarize the overall work progress and result orientation of marketing in the second quarter, analyze the existing shortcomings and shortcomings, study the new situation and new problems currently faced, and start to plan the work direction and program for the next quarter and a longer period around the theme of the meeting, so as to better promote the steady progress of the enterprise.
At the meeting, the leaders and persons in charge of each area (channel) comprehensively reviewed the overall operation of the work in the first half of the year, and reported on the key work plan for the third quarter.
Yu Xiaoping, deputy assistant to the person in charge of the intelligent terminal product line, summarized the data through the report of the power grid channel and the industry channel manager, pointed out the problems in the work with data analysis, and achieved intelligent improvement of collaborative technology; At the same time, the key work and suggested directions that need to be done in the third quarter operation and other aspects, further improve work efficiency in a goal-oriented manner, and deploy a comprehensive plan to do a good job in predicting the growth of the company's operating performance again.
Li Gesheng, deputy assistant to the person in charge of the plastic shell and frame product line, analyzed the semi-annual sales situation reported by the managers of each area of the plastic shell and frame product line, emphasizing that it is very important to find problems, raise problems and give solutions, strengthen the one-stop service improvement internally, analyze the reasons for the decline or growth of products, and briefly explain the problems existing in the expansion and cooperation of foreign-funded enterprises; Advocate sales staff to improve business negotiation skills, enhance business acumen, and bring professional services to customers with professional thinking.
The person in charge of the business and after-sales service department elaborated on the semi-annual customer satisfaction, timely order delivery rate, transportation costs and other issues, and put forward measures such as the fine audit of the supplier's incoming materials and the spot check pass rate of the batch product process, and finally emphasized the improvement of our high-quality professional service and gave customers a satisfactory sense of cooperation experience.
Marketing center Chen general sales semi-annualThe data is used to analyze the problem, and three suggestions are pointed out.
①、Establish the positioning of self-product value and avoid being dominated by the price direction.
②、We must have our own expectations, plan for ourselves, and implement them with high quality.
③、Clarify the advantages of products in the industry, enhance their own industry knowledge reserves, and provide customers with more valuable services.
In the second half of the year, we will go all out to accelerate the efficiency of the project, strengthen the product process technology guarantee, create high-quality and high-level products, support R&D capabilities, take product advantages as the foundation, and establish a good brand positioning of the enterprise.
The leaders of each department put forward constructive suggestions for the problems reported by the marketing department：
Effective Coordination and Communication:The effective communication of the project system between various departments and the timely feedback of product and customer problems are the fastest ways to solve problems.
Sophisticated quality inspection:Whether it is the inspection of incoming materials or mass production, the quality inspection of the whole process must be achieved to ensure that customers receive high-quality products that represent the level of future electrical appliances.
Keen Sales Talent:Insight into customer needs, explore industry channel valves, and enhance their own knowledge and skills can better enhance customer stickiness.
Finally, the general manager of Future Electric made a concluding speech. He said that the future electrical marketing center united as one, and achieved good results in the first half of the year, which is the vane of steadily promoting the development of the second half of the year, improving the quality and increment, and playing a vital role in maintaining good confidence.
(1) Have the concept of thinking to find problemsBreak the inherent assembly line attitude of doing things, and promote the rapid development of traditional industry thinking with scientific and technological innovation.
(2) Adhere to long-term professional ability,With long-term strategic development goals, individual and even team value commissions, do not forget the original intention, never give up, and be specialized and refined.
(3) Take excellent benchmarking enterprises as the sail,Through the run-in contact with benchmarking and excellent enterprises, we not only further improve the market adaptability of our own skills and products with a changing attitude, but also further clarify the development strategy choice and optimize it in real time.
(4) expand the market share of foreign capital,Enhance customer stickiness, bring real value experience to customers, and continue to understand needs and develop steadily.
By respecting the law, respecting the facts, respecting the knowledge, respecting the talents, and respecting the partners, we will fully integrate the professional and word-of-mouth of the future electrical appliances in the industry, and move forward steadily on the road of changing the traditional industry more intelligently!
Material source: marketing center, administrative center
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