Semi-annual summary meeting of the marketing center
2024-07-25On the morning of July 25, the company held the 2024 semi-annual marketing center work report meeting.grindThe person in charge of the hair, quality, information and other related centers, department managers, and product line managers attended the meeting, which was presided over by Mr. Chen of the marketing center.
The purpose of this meeting is to review the implementation of the relevant work of the company's marketing center during the second quarter of 2024 and the work deployment in the third quarter, and at the same time share and discuss the problems encountered in the work, as well as the experience and highlights in the work, learn from each other, and help the future high-quality development.
At the meeting, the leaders and persons in charge of each area (channel) comprehensively reviewed the overall operation of the work in the first half of the year, and reported on the key work plan for the third quarter.
The person in charge of the plastic shell and frame product line analyzed the semi-annual sales of the southern, northern, Changshu, Shanghai and Jiangsu areas respectively, emphasizing the improvement of product delivery time and excellent technical and service support. Strengthen the one-stop service improvement internally, strengthen the negotiation skills of sales personnel externally, expand the cooperation of foreign-funded enterprises, maintain market awareness, and bring excellent services to customers with professional thinking.
Section Chief Yu, head of the intelligent terminal product line, through the power grid channel and new energy civil construction distribution and other channels of the data report to summarize and elaborate, put forward three points "how to improve".
(1) Strengthen market research and cooperation development. In-depth analysis of market demand, actively look for new cooperation opportunities, enhance product competitiveness.
(2) Optimize inventory management and payment collection mechanism. Establish a scientific inventory monitoring system to accurately predict market demand and reduce inventory backlog. At the same time, improve the payment collection process, strengthen communication with customers, and ensure the timely return of funds.
③ Improve the construction of product system. The marketing department and the technical department work closely together to comprehensively and systematically sort out all kinds of product information, highlight product highlights, and create a complete, clear and attractive product system.
The person in charge of the business and after-sales service section elaborated on the customer satisfaction, timely order delivery rate, transportation costs and other issues involved in the semi-annual after-sales service, and put forward measures such as the implementation of refined audit of supplier incoming materials, the development of cost reduction plans for batch transportation of products, and the improvement of the pass rate of batch product processes, in order to improve customer experience and enhance customer satisfaction, and emphasized the necessity of strengthening the technical training of pre-sales and after-sales personnel.
Finally, it is reiterated that it is necessary to enhance the efficiency of our timely tracking and timely feedback, carry forward the spirit of high-quality service of prevention, and give customers a satisfactory cooperation experience.
After listening to everyone's reports and exchanges, for the second quarter of the report,Marketing center Chen general sales in the second quarterThe data is used to analyze the problem, and four suggestions are pointed out.
(1) Lean inventory management, boldly face the challenges of competition, and wholeheartedly provide customers with excellent service and careful maintenance. Oriented to customer needs, improve services to solve pain points, and make every effort to improve the experience.
(2) In-depth analysis of competitors and strong construction of competitive barriers.
(3) Strictly control the cost and delivery process, reasonably control the increase of categories, and effectively improve the control ratio. Promote process technology change, innovation and improvement technology.
(4) Accurately control the project follow-up to achieve accurate delivery and parameters.
In order to continue to develop in the third quarter, we must accelerate the time node of the project, strengthen the product process technology guarantee, create high-quality and high-level products, take R&D capabilities as the support, product advantages as the foundation, effective collaborative communication between departments, improve the timely delivery rate, provide customers with excellent quality services, and establish a good brand positioning of the enterprise.
The leaders of each department put forward constructive ideas for the report of the marketing department:
(1) Improvement of sales communication methods:It is emphasized that marketers should strengthen communication with customers on production lines and technologies. In the past, communication was backward and communication was still efficient, but now communication is developed, but face-to-face communication is more efficient in solving problems, and this point should be taken seriously.
(2) Excellent quality service concept：Keeping up with the development trend of the industry, we continue to update our concepts, strengthen the tracking and management of document data on the basis of improving quality awareness, and are committed to providing customers with appropriate solutions.
(3) Strengthen the coordination and communication between various departments and strictly control the quality barriers.
(4) Enhance self-worth and meet market demand
meetingFinally, the general manager of Future Electric made a concluding speech. For the in-depth summary and reflection of the work of the marketing center in this quarter, Mr. Lou pointed out:
① Improve working methods and improve efficiency，In the process of communication and work, it is necessary to have a keen awareness of discovering problems, in-depth analysis of the reasons behind them, continuous optimization of working methods, and improvement of efficiency to win in the market competition.
② Insufficient depth profiling，Including incomplete customer research, insufficient understanding of competitors, poor response to price problems, etc., to urge and seek breakthroughs.
(3) When responding to competition and price challenges, should be all-round clear procurement ratio, with competitors as the benchmark. In the face of price competition, we will take proactive action to deeply analyze the products of our competitors and draw on their advantages. At the same time, we should strengthen our own positioning and implement reasonable measures and strategies.
(4) Expectations and requirements for the future，Pay attention to product quality, and feedback problems in a timely manner.Reduce internal suspicion and internal friction and improve efficiency. Adhere to the annual sales target, and make every effort to meet the needs and expectations of customers.
The company will continue to uphold the concept of advanced technical support and excellent quality service empowerment, make every effort to do a good job in brand building, adhere to the ingenuity spirit of "one meter wide and 100 meters deep", work together towards better quality, more extreme service and higher value creation, and jointly sprint to achieve the 2024 annual marketing goal!
Produced by the Future Electrical Appliance Administration Center
Source: Administrative Center
Editor/Photography: Zhang Shenyan
Producer: Jin Zenglin, Huang Juhua
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