The third quarter marketing work summary meeting
2022-11-11On the afternoon of October 8, our company held a summary meeting of the marketing work in the third quarter, focusing on the summary of the work of each sales area (channel) in the third quarter and the key deployment of the work in the fourth quarter.The heads of the company's manufacturing, procurement, R&D, quality, information and other related centers, department managers, and product line managers attended the meeting.
The meeting was presided over by Mr. Chen of the marketing center, Mr. Chen made a comprehensive summary of the completion of sales performance in the third quarter.Emphasis on emphasisFor the change of market customer demand, supply problems and the improvement of product demand, and point out the direction of the fourth quarter planning.
Industry Channels:Manager Hua mainly reviewed the work in the third quarter, followed by the review of the project goals set at the beginning of the year, and the combing of personal key projects in the fourth quarter. Advocating the vigorous development of intelligent products, he mentioned in his speech that he felt that it was a great challenge to face the problem of price competition of similar products.
Grid Channels:Total product sales increased slightly compared to the third quarter of last year. In the fourth quarter, we paid attention to the bidding situation of power grids in various places, cooperated with the follow-up and sample delivery, ensured good quality, prospectively tapped potential customers, and realized the transformation from quality to quantity.
New Energy Channels:Year-on-year growth was slow. The main problems arise from:
(1) The brand influence is relatively weak, and the customer's desire to understand is low.
(2) The industry reshuffle has greatly shrunk the customer base, and the giant companies have a lot of resources and have established a sound trust with customers and suppliers, so it is very difficult to cut in.
(3) The product should meet the pain points of the social customer group, have market competitiveness and attractiveness.
Continue to do a good job in whitelist entry, track the factory visit plan, understand the price range of the industry, explore customer needs to improve, and do a good job of product feedback in a timely manner.
Yu Xiaoping, deputy general assistant of marketingIn summary, the year-on-year growth of the smart terminal product line in the third quarter was slow. The fourth quarter faces the off-season of PV, and the challenges are also great; We will always understand the dynamics of new energy products, continue to maintain the performance of local contracts, follow up the payment collection, focus on the feedback of customer market demand, and provide necessary support for the company's follow-up project development. Daily agent contact to understand the needs of potential customers.
ShanghaiArea:This is a significant increase in total product sales compared to the third quarter of last year.
Southern Area:Q3This is a slight increase year-on-yearlong。
Jiangsu Area:The third quarter was slightly higher year-on-year.
Analysis of the current situation, adjustment of work ideas and plans for the next quarter:
(1) The technical leading force should be strengthened, and the client as a whole has more and more stringent requirements for the progress and technical requirements of the project, and it is necessary to further give full play to the technical advantages of our company;
(2) Strengthen quality control, especially some key projects and key products, and enhance overall quality awareness;
(3) Understand the market demand,Expand new projects, promote the continuous implementation of projects, and do a good job in node tracking to form sales;
④、Coordinate the communication and communication of customer needs, effectively control sales collection, return and exchange and other related issues, and improve the company's service level and customer satisfaction.
Changshu Area:This is a significant increase in total product sales compared to the third quarter of last year. According to customer and market demand feedback, accelerate the promotion of new product projects; Effectively improve the after-sales service of return and exchange, monitor the number of inventory materials in real time, and achieve mass production in time and ahead of schedule to ensure smooth delivery.
Northern Area:In the third quarter of this year, there was a slight year-on-year increase. It mainly comes from the promotion of overseas projects.
Fourth Quarter Plan:
(1) Continue to follow up the marketing and sales of key projects and new products.
(2) Do a good job in customer service, improve their own service level and customer satisfaction, and enhance customer trust and dependence.
(3) Expand the customer field and actively promote our intelligent terminal products and remote control products to the market.
Li Gesheng, deputy general assistant of marketing, pointed out:He pointed out the data omissions in some of the speeches, and advocated that everyone should take a positive and serious attitude towards the work summary and understand the spirit of the meeting. At the same time, the overall data is briefly explained.
Through the analysis of sales data, Mr. Chen put forward two points: where are the products going? How to control the quality?
With two issues, manufacturing, R&D, and quality are analyzed.
(1) Extension and expansion and upgrading of existing products.
(2) Enhance self-worth and meet market demand.
(3) Strengthen departmental coordination and communication, and strictly control quality.
Mr. Lou reiterated the purpose of the meeting, and everyone should grasp that the report is not a report of numbers, but a reflection and review of implementation. Summarize the reasons for the improvement and what are the factors for the decline; Highlight the essence of the meeting and reflect on it to better plan how to complete it in the next quarter. Secondly, make a general comment on the content of the report:
(1) Market sales: positioning should be accurate. the transformation of product positioning and customer positioning;
(2) Self-improvement: strengthen the level of PPT production and strive to be a professional business person;Have the ability to analyze market data, and examine customer demand ideas through quantitative and qualitative changes;
(3) Service to reputation: for existing customers, focus on tapping greater potential, from the quality of service to conquer customers;
(4) Crisis awareness: always maintain a progressive attitude, constantly optimize, and expand the application field.
Next, we will make strategic deployments in accordance with the fourth quarter plan, take precautions, and do our best to create brilliance.
Material source: marketing center, administrative center
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