The first half of the marketing work summary meeting
2022-08-05On the morning of July 23, on the premise of doing a good job in the prevention and control of the epidemic of the enterprise, our company held a summary meeting of the marketing work in the first half of the year, focusing on the summary of the work of each sales area (channel) in the first half of the year and the key deployment of the work in the second half of the year. The heads of the company's manufacturing, procurement, R&D, quality, information, finance, administration and other related centers, department managers, and managers of various product lines attended the meeting.
The meeting was presided over by Mr. Chen of the marketing centerMr. Chen made a comprehensive summary of the completion of the sales performance in the first half of the year, the solution of the remaining problems of revenue recognition and finished product inventory in the first half of the year, and put forward the sales forecast for the third quarter and the landing of the work in the second half of the year.
Mr. Chen said,In an instant, half of 2022 has passed, although it has been affected by the epidemic, but with the joint efforts of everyone, the sales revenue and payment collection of the marketing center are still more than the same period last year, especially the working atmosphere in May and June, the spirit of willing to pay and struggle, and the positive and hard-working attitude are worthy of praise and praise! It is hoped that this attitude and spirit will continue to ensure that the annual marketing goals are achieved.
Yu Xiaoping, deputy general assistant of marketingThe summary points out that the semi-annual smart terminal product line has increased significantly year-on-year. In the second half of the year, we will continue to maintain the performance of the contract in various places, follow up the payment collection, focus on promoting the photovoltaic work, understand the dynamics of photovoltaic products, provide necessary support for the company's subsequent project development, and evaluate the grid-connected box project. Daily agent contact to understand the needs of potential customers.
Grid Channels:This is a significant increase in total product sales compared to the first half of last year. In the second half of the year, we will pay attention to the bidding situation of power grids in various places, prospectively tap potential customers, continue to follow up orders, cooperate with performance, and strive to open a breakthrough and achieve the transformation of quality to quantity.
New Energy Channels:In the first half of this year, there was a slight year-on-year increase. This is mainly due to the expansion of several new customers.
Bottlenecks encountered:
(1) The brand influence is relatively weak, and the customer's desire to understand is low.
(2) The industry reshuffle has greatly shrunk the customer base, and the giant companies have a lot of resources and have established a sound trust with customers and suppliers, so it is very difficult to cut in.
(3) The product should meet the pain points of the social customer group, have market competitiveness and attractiveness.
Continue to do a good job in whitelist entry, track the factory visit plan, arrange factory visits, and make good cooperation.
ShanghaiArea:Compared with the first half of last year, the total product sales increased slightly.
Jiangsu Area:HalfThis is a slight increase year-on-yearlong。
Southern Area:In the first half of the year, there was a slight increase year-on-year.
The shortcomings were due to the response to the epidemic in the first half of the year, which affected the order volume in the first quarter, and from the perspective of the operating data of key customers, there was still a decline.
In addition, due to the shrinking real estate market, the purchase volume has decreased significantly. In response to the problems found in this growth trend, the following work plan adjustments have been made:
(1) In the first half of the year, under the influence of the epidemic in Shanghai, the telephone and online conference exchanges were very inefficient, and after the recovery of the epidemic, we visited customers comprehensively and strengthened communication. Expand the scope of cooperation and dig deep into the possibilities;
(2) Improve self-quality and business level, maintain effective communication between departments, and respond quickly;
(3) Understand the market demand,Expand new projects, promote the continuous implementation of projects, and do a good job in node tracking to form sales;
④、Coordinate the communication and communication of customer needs, effectively control sales collection, return and exchange and other related issues, and improve the company's service level and customer satisfaction.
Changshu Area:Total product sales increased slightly compared to the first half of last year. In the second half of the year, we should focus on the progress of each project (such as the progress of mold completion, sample delivery, production line capacity and various experimental progress, etc.), accelerate the time nodes of each stage, and deliver mass production in advance.
Northern Area:In the first half of this year, the year-on-year increase was significant It mainly comes from the completion of key projects.
Plans for the second half of the year:
(1) Continue to follow up key projects and strive to complete the control nodes ahead of schedule.
(2) Do a good job in the planning of the company's finished products and parts to improve customer satisfaction.
(3) Expand the intensity of intelligent transformation, and actively promote our intelligent terminal products and remote control products to the market.
Li Gesheng, deputy general assistant of marketing, pointed out:Marketing cultivates newcomers to speak, vigorously encourages newcomers to carefully hone themselves, and the stage provided by the company for everyone to show themselves, it is necessary to continue to develop self-worth.
The person in charge of each area made a speech:In the first half of the year, we expressed confidence in the working atmosphere of hard work and enterprising, and also put forward many insights and problems, such as the expansion of brand promotion and marketing channels, the lack of marketing methods, and the lack of instant communication in the collaboration of various departments。
The leaders of the company's technology, manufacturing, quality, information, finance, procurement and other departments put forward suggestions in collaboration with the marketing center and the follow-up problems that need to be standardized and adjusted together.
Mr. Lou affirmed the year-on-year growth performance in the first half of the year under the pressure of the epidemic.
At the same time, Mr. Lou also gave 4 suggestions.
(1) Always keep the momentum and not slacken, it is nothing more than we have worked hard before, and we still need to be vigilant compared to our peers;
(2) With the influence of the Internet, users understand products better than before, and our market response speed should be fast and accurate enough. Product innovation, operational efficiency, quality control, and the pattern of ideas should be opened;
(3) For existing customers, we will strive to tap greater potential and achieve an increase in gross profit margin;
(4) Have the ability to analyze market data, and examine customer credit through quantitative and qualitative changes;
Next, we will make strategic adjustments according to the marketing situation in the first half of the year, take precautions, and make a complete plan for the customs work at the end of the year.
Material source: marketing center, administrative center
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